Seize the opportunity of digital transformation with furniture e-commerce through Nghia Son’s experience

Yesterday, November 1, 2024, more than 40 HAWA member enterprises had the opportunity to visit Nghia Son Furniture Company’s factory and discuss digital transformation – e-commerce (e-commerce) in the furniture industry. HAWA representatives were Mr. To Ngoc Ngoi, Vice Chairman, Mr. Pham Chan Quang, Vice Chairman, and other Executive Committee members.

Mr. Huynh Le Dai Thang – Director of Nghia Son shared that according to the latest report from Amazon Global Selling, the e-commerce industry in the interior and exterior furniture industry in the US is currently growing by more than 30% per year, and is expected to reach 165 billion USD by 2024. This is a great opportunity for businesses in the industry to invest in digital transformation and exploit this potential. Nghia Son has many years of experience cooperating with major international e-commerce partners such as Wayfair, Amazon, Alibaba, etc. Currently, the company has offices and 5 warehouses in the US, ensuring delivery within 48 hours of placing an order.

Sharing his experience in implementing e-commerce activities, Anh Thang also emphasized the importance of building a professional team. At Nghia Son, the e-commerce department is organized into 5 main departments, including: product management, account management, logistics & customer service, planning & sourcing, along with marketing and IT. Nghia Son’s spirit of innovation to respond to the digital age is an inspiration for other businesses in the industry to be more confident in their transformation journey.