Nghia Son Aligns Strategy at Kick-off Business Plan 2026
Nghia Son Launches Kick-off Business Plan 2026, Aligning Strategy for Sustainable Growth
On December 27, 2025, Nghia Son Company successfully held its Kick-off Business Plan 2026 at The Mira Central Park Hotel, Dong Nai, with the participation of the Board of Directors, department heads, and employees across the organization.
The event marked a key management milestone, aiming to align strategic direction, business objectives, and execution plans for 2026 amid an increasingly volatile global market environment.
Nghia Son Aligns Strategy at Kick-off Business Plan 2026
Reviewing 2025 Performance and Market Outlook for 2026
During the program, Nghia Son’s leadership team reviewed the company’s 2025 performance, highlighting operational outcomes and key lessons learned from market fluctuations, customer demand shifts, and internal execution.
Based on this foundation, the company presented its 2026 market outlook, focusing on major export destinations including the EU, the United States, and Japan, alongside the continued expansion of e-commerce channels. These insights form the basis for Nghia Son’s strategic adjustments to balance growth opportunities with risk management.
A Unified Strategy from Planning to Execution
At the core of the Kick-off Business Plan 2026 was the announcement of Nghia Son’s overall strategic framework, defining clear targets for revenue, output, and market development.
The company outlined three strategic pillars for 2026:
- Manufacturing excellence
- Customer-centric development
- Channel diversification
In parallel, Nghia Son emphasized continued investment in process improvement, operational efficiency, and people development, recognizing cross-functional collaboration as a critical success factor in executing its long-term strategy.
Nghia Son Aligns Strategy at Kick-off Business Plan 2026
Action Plans Across Business Units
A highlight of the program was the detailed presentation of action plans by key business units:
- B2B Sales shared revenue targets, priority markets, strategic customers, and execution roadmaps.
- Amazon Business Unit introduced its 2026 revenue objectives and channel strategies, including FBA, FBM, and AWD, along with product planning, inventory management, and marketing initiatives coordinated with production, quality control, and logistics teams.
- Wayfair and Adam & Home outlined growth plans for international marketplaces, with a strong focus on internal coordination requirements related to PDQ, compliance, packaging, and lead times.
- Compliance Department addressed regulatory and customer requirements from EU and U.S. markets, identified key risks, and presented its 2026 action plan aligned with compliance standards and ESG commitments.
Strengthening Alignment for 2026 and Beyond
According to Nghia Son’s management, the Kick-off Business Plan is not only a platform to communicate strategy but also a critical opportunity to strengthen internal alignment and accountability across all levels of the organization.
The company’s guiding principles for 2026 were reaffirmed as:
Proactivity – Discipline – Efficiency – Collaboration, serving as the foundation for enhanced competitiveness and sustainable growth.
The program concluded with networking activities among departments, reinforcing team cohesion and readiness as Nghia Son enters the 2026 business year with a unified vision and strong execution mindset.
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