The Nghia Son business plan 2026 was formally launched on 27 December 2025, when Nghia Son Company held its Kick-off Business Plan 2026 at The Mira Central Park Hotel, Dong Nai, with the participation of the Board of Directors, department heads and employees across the organisation.
The event marked a key management milestone, aiming to align strategic direction, business objectives and execution plans for 2026 amid an increasingly volatile global market environment.
Nghia Son aligns strategy at the Kick-off Business Plan 2026
Nghia Son Business Plan 2026: Reviewing 2025 and the Market Outlook
During the programme, Nghia Son’s leadership team reviewed the company’s 2025 performance, highlighting operational outcomes and key lessons learned from market fluctuations, customer demand shifts and internal execution.
On that foundation, the company presented its 2026 market outlook, focusing on major export destinations including the EU, the United States and Japan, alongside the continued expansion of e-commerce channels. These insights form the basis for strategic adjustments intended to balance growth opportunities against risk.
A Unified Strategy From Planning to Execution
At the core of the kick-off was the announcement of Nghia Son’s overall strategic framework, defining clear targets for revenue, output and market development. The company outlined three strategic pillars for 2026:
- Manufacturing excellence
- Customer-centric development
- Channel diversification
In parallel, Nghia Son emphasised continued investment in process improvement, operational efficiency and people development, recognising cross-functional collaboration as a critical success factor in executing its long-term strategy.
Nghia Son aligns strategy at the Kick-off Business Plan 2026
Action Plans Across Business Units
A highlight of the programme was the detailed presentation of action plans by each business unit.
B2B Sales shared revenue targets, priority markets, strategic customers and execution roadmaps.
The Amazon Business Unit introduced its 2026 revenue objectives and channel strategies, including FBA, FBM and AWD, along with product planning, inventory management and marketing initiatives coordinated with production, quality control and logistics teams.
Wayfair and Adam & Home outlined growth plans for international marketplaces, with a strong focus on internal coordination related to PDQ, compliance, packaging and lead times.
The Compliance Department addressed regulatory and customer requirements from EU and U.S. markets, identified key risks, and presented its 2026 action plan aligned with compliance standards and ESG commitments.
Related reading
- Nghia Son Furniture Amid Opportunities and Challenges as Vietnam’s Wood Industry Targets $18.5 Billion in Exports
- Survival strategy of export enterprises
- Exporting Through E-Commerce: A New Opportunity for Vietnamese Businesses to Eliminate Middlemen and Expand Globally
- Mr. Huynh Le Dai Thang – Director of Nghia Son Furniture Company Limited: B2C with linkage strategy
- Nghia Son Furniture and Its Direct-to-Consumer Strategy for Exporting Wooden Furniture to the U.S. Market
- Environmental Compliance Report 2023-2024: CO2 Emissions and Wastewater Results at Nghia Son Factories
Reading the Structure of the Plan
Read as a document rather than an event, the Nghia Son business plan 2026 is organised around risk as much as growth, and the way the agenda was sequenced says as much as the targets themselves. Compliance presented alongside sales rather than after it, which places EU and US regulatory requirements inside the revenue plan instead of treating them as an administrative afterthought. For a manufacturer shipping into markets where EUDR traceability and origin documentation now gate market access, that sequencing is the practical difference between a target and a forecast.
The unit breakdown is equally telling. Separate plans for B2B, Amazon, and Wayfair with Adam & Home describe a company running three distinct routes to market at once, each with its own inventory logic and lead-time profile. Channel diversification, listed as one of the three pillars, is therefore already an operating reality rather than an aspiration for later in the year.
Strengthening Alignment for 2026 and Beyond
According to Nghia Son’s management, the Kick-off Business Plan is not only a platform to communicate strategy but a critical opportunity to strengthen internal alignment and accountability across all levels of the organisation.
The company’s guiding principles for 2026 were reaffirmed as Proactivity, Discipline, Efficiency and Collaboration, serving as the foundation for enhanced competitiveness and sustainable growth. Each of the four is intended to be measurable at department level rather than to sit as a slogan, which is why the Nghia Son business plan 2026 pairs them with unit-level targets and named owners instead of publishing them separately.
The programme concluded with networking activities among departments, reinforcing team cohesion and readiness as Nghia Son enters the 2026 business year with a unified vision and strong execution mindset.
Frequently Asked Questions
On 27 December 2025 at The Mira Central Park Hotel in Dong Nai, attended by the Board of Directors, department heads and employees from across the company.
Manufacturing excellence, customer-centric development and channel diversification, supported by continued investment in process improvement, operational efficiency and people development.
The EU, the United States and Japan as export destinations, with continued expansion across e-commerce channels including Amazon (FBA, FBM and AWD), Wayfair and Adam & Home, alongside the existing B2B business.
The Compliance Department presented its own 2026 action plan covering EU and U.S. regulatory and customer requirements, identified key risks, and aligned the plan with compliance standards and ESG commitments.
Proactivity, Discipline, Efficiency and Collaboration.
See more images:
[html_block id=”37163″]